Clinic marketing in Saanich: what patients see before they book
Patients in Saanich pick a clinic from a phone, a map and a few reviews. Of the 127 Saanich clinic homepages we checked, 27% had no online booking we could find. Among chiropractic clinics, 25% had a do-it-yourself website builder.
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What we found on Saanich clinic websites
We checked the homepages of 127 live clinic websites in Saanich. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Chiropractic | 16* | 25% | 100% | 25% |
| Dental | 32 | 34% | 100% | 6% |
| Naturopathic | 18* | 24% | 100% | 29% |
Of the 127 homepages we checked in Saanich, 27% had no online booking found. The highest share was among dental clinics, at 34% of 32 homepages. The same type also most often showed no review feed or stars, at 100%. The booking software we saw most often on Saanich homepages was Jane, followed by Square and Dentrix/Henry Schein.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Saanich compares with the other cities we checked
We compared Saanich with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Saanich’s rank (1 means the highest share missing booking).
- Chiropractic: 25% (8 points below the 33% average), rank 26 of 34.
- Dental: 34% (3 points below the 37% average), rank 28 of 39.
- Naturopathic: 24% (21 points below the 45% average), rank 28 of 29.
What this means for each type of clinic in Saanich
Chiropractic (16 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 25% (average 15%). Check speed and the booking path on a phone before you think about a new site.
Dental (32 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 6% (average 8%). Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Naturopathic (18 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 29% (average 24%). Make sure the services and first-visit pages are complete before adding anything else.
Advertising rules in British Columbia
- Physiotherapy and optometry: College of Health and Care Professionals of BC
- Chiropractic and massage therapy: College of Complementary Health Professionals of BC
- Dental: BC College of Oral Health Professionals
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in British Columbia. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Saanich clinic usually starts
The biggest gap we saw in Saanich was the website platform among chiropractic clinics: 25% ran on a do-it-yourself builder, against 15% across the cities we checked. A DIY builder is not a problem on its own; what matters is whether a patient can find your services and book on a phone. See clinic websites.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Saanich?
No. We serve clinics in Saanich from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Saanich?
It depends on the type of clinic. Of the homepages we checked, naturopathic clinics were the most likely to offer it (76% had online booking we could find) and dental clinics the least (66%).
Which booking software do Saanich clinics use?
On the homepages we checked, the systems we detected most often were Jane, Square and Dentrix/Henry Schein. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in British Columbia?
Each profession has its own regulator. The ones we found for British Columbia are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.