Guides for clinic owners.
How patients find and book clinics, and the small fixes that change it. 48 guides, no jargon, no upsell.
Online booking
Choosing booking software for a new clinic: questions to ask before you sign6 min read Opening a clinic? Questions to ask any booking and practice software vendor about patient booking, forms, reminders, Google, data and leaving. Jane vs Cliniko for online booking: what clinic owners should compare7 min read A neutral look at the booking side of Jane and Cliniko: booking page, links and embeds, forms, reminders and Google booking, with sources. How to reduce patient no-shows in a physio or chiro clinic4 min read Practical ways to cut missed appointments: set expectations at booking, send useful reminders, make cancelling easy, and fill the gaps that remain. A physical therapy no-show policy that patients accept4 min read What to put in a no-show and late cancellation policy, how to word it kindly, where to show it, and a short template to adapt for your clinic. How to set up online booking in Jane, and get patients to use it5 min read Turn on online booking in Jane, choose what patients can book, set sensible rules, and put the link where new patients will find it. How to explain direct billing and insurance on your clinic website4 min read Patients ask “will my insurance cover it?” before they book. How to answer on your website in Canada and the US, without promising more than you can. Cliniko online booking: set it up and put it on your website4 min read How to switch on Cliniko online bookings, choose what patients see, and add a booking button or embed to your clinic website and Google profile. How to add a booking link to your clinic’s Google profile2 min read Let patients book from your Google Business Profile, using the booking software your clinic already pays for. Step by step.
Google and local SEO
Google Ads vs Facebook ads for clinics: intent against reach7 min read Google Ads catch people already searching; Facebook and Instagram ads reach people who are not. How to match each to your clinic’s goal. Local SEO vs Google Ads for clinics: how they differ and when to use each8 min read A neutral comparison of local SEO with Google Business Profile and Google Ads for private practices: speed, cost, fit and what to measure. Physical therapy Google Ads: should you run them? A simple test first5 min read When Google Ads make sense for a physio or chiro clinic, the maths to do before you spend, health-ad rules, and a small six-week test. Physical therapy SEO: one page for each condition you treat5 min read How to build a page for low back pain, sports injuries and the rest, what goes on it, and how to avoid thin or copy-and-paste pages. Physiotherapy SEO: local search in plain English4 min read What actually gets a physio or chiro clinic found on Google: your profile, your pages, your reviews, and a short list of things to do this month. A Google Business Profile checklist for physio and chiro clinics2 min read Twelve things to check on your clinic’s Google profile, in the order patients notice them. Takes about twenty minutes.
Reviews
How to respond to negative patient reviews (without breaking patient privacy)5 min read A calm way to reply to a bad Google review, sample replies that never confirm the reviewer is a patient, and when to flag a review instead. Your Google reviews belong on your website too (check the rules first)2 min read Many clinic homepages show no reviews at all. How to show yours, and the testimonial rules health clinics need to check first. How to ask patients for Google reviews without making it awkward2 min read When to ask, what to say, the one link to send, and the Google rules that can get reviews removed. For physio and chiro clinics.
Your website
What the best chiropractic websites have in common4 min read What a good chiropractic website does, and what 11,225 chiro homepages were missing. Patterns to copy, without a gallery of other people’s clinics. What the best physiotherapy websites do differently4 min read What a good physio clinic website gets right, what 10,253 physio homepages were missing, and a short list of patterns you can copy this week. We checked 10,794 dental websites. Here’s what we found.4 min read Across 10,794 dental homepages, 39% had no online booking we could find. Country split, booking software counts and what to check on your own site. We checked 400 massage therapy websites. Here’s what we found.4 min read Of 400 massage therapy homepages we checked, 42% had no online booking we could find. A small sample, so read it as a guide. Counts and what to check. We checked 2,771 naturopath websites. Here’s what we found.4 min read Of 2,771 naturopath homepages we checked, 53% had no online booking we could find. Country split, software counts and what to check on your own site. We checked 1,921 optometry websites. Here’s what we found.4 min read Of 1,921 optometry homepages we checked, 51% had no online booking we could find. Country split, software counts and what to check on your own site. We scanned 300,000 clinic websites. Here’s what we found.3 min read 300,000 clinic websites scanned, 81,000 Canadian and US homepages read. What gets in patients’ way, how we counted, and what to fix. What a new patient looks for on your clinic’s homepage2 min read The seven questions a first-time physio or chiro patient wants answered before they book, and where each answer belongs on your homepage.
Patients and front desk
A physio clinic newsletter patients actually open (and the consent rules)5 min read What to put in a monthly clinic email, how to collect consent properly, and what CASL in Canada and CAN-SPAM in the US require of you. Physio reactivation: bringing back patients who stopped coming5 min read How to find patients who dropped out of care, what to say to them, and the email and privacy rules (CASL, CAN-SPAM, HIPAA) to check first. Chiropractic and physio social media post ideas (and what to leave out)5 min read Thirty post ideas for chiro and physio clinics, sample captions, a simple weekly rhythm, and the rules to check before you post. A front desk phone script that turns callers into booked patients4 min read What your front desk says in the first thirty seconds decides who books. A simple script for new patient calls, with notes on tone and what to ask.
Growing a clinic
Clinic branding basics: name, logo, real photos and consistency5 min read A practical brief for clinic owners: choose a name that lasts, keep the logo simple, use real photos, stay consistent everywhere and brief a designer well. Common clinic marketing mistakes on websites and Google profiles5 min read The clinic website and profile mistakes we see often: a contact button instead of booking, wrong categories, mismatched hours and ads sent to the homepage. Marketing a second clinic location: profiles, pages and reporting5 min read Opening a second site? How to set up one Google profile per location, a page for each, booking by location, local reviews and reporting that keeps sites apart. How to market a clinic when your practitioners are booked out5 min read What to do when practitioners are booked out: waitlists, steering patients to openings, introducing a new hire, pausing ads and keeping reviews going. The patient journey from search to first visit, step by step5 min read Walk the path a new patient takes to your clinic, from search and profile to booking, reminders and arrival, and fix the admin gaps that cost you visits. Video marketing for clinics: what to film with your phone5 min read Short phone videos a physio, chiro, dental or optometry clinic can film: a tour, meet the practitioner, how booking works and what the first visit involves. Text vs email for clinic reminders and marketing messages7 min read How appointment reminders differ from marketing messages, how text and email compare, and what to include, avoid and check on consent. The marketing numbers a clinic owner should check each month7 min read Seven numbers worth a monthly look, where each comes from, what it tells you, what not to read into it, and a one-page layout to keep. Physiotherapy marketing ideas you can start this week4 min read Practical physiotherapy marketing ideas for clinic owners, in the order worth doing them, mostly low-cost and none needing an agency. Getting more referrals to your clinic: doctors, partners and patients8 min read How a private practice gets more referrals: introducing yourself to doctors, a one-page summary, closing the loop, partners and word of mouth. Physical therapy blog ideas: what a clinic blog should cover5 min read What to write about on a physio or chiro clinic blog, thirty topics to start with, and a simple plan so you publish steadily without burning out. How to start a physiotherapy clinic: your first 90 days of marketing4 min read A first-90-days marketing plan for a new physiotherapy clinic: name, Google profile, website, referrals and how to get your first patients. How to get more chiropractic patients4 min read A plain guide for chiropractors: find where new patients are being lost, fix it, then add referrals, reviews and local visibility. Marketing a cash-based physical therapy practice5 min read The marketing side of starting a cash-based physical therapy practice: who you serve, how to explain it, and how to get your first patients. Opening a chiropractic practice: how to get your first patients4 min read A week-by-week plan for opening a chiropractic practice, from eight weeks before the doors open to twelve weeks after, with no big budget. How to choose a marketing agency for your clinic4 min read An honest buyer’s guide for physio and chiro owners: what an agency can do, questions to ask, red flags, and when to do it yourself. Chiropractic marketing ideas that work for a local clinic5 min read Ten chiropractic marketing ideas for clinic owners, from Google profile and reviews to referrals and community events, in a sensible order. Chiropractic advertising rules: what to check before you publish6 min read A plain checklist for physio and chiro clinics: testimonials, reviews, offers, before and after claims, and platform ad rules. Check your regulator. Physio clinic name ideas, and how to check yours is available5 min read How to choose a physio clinic name, plus the checks for the name, the domain and your Google profile before you commit to a sign.