About these numbers. This study used an earlier sample from our first scan pass. The figures on the rest of the site come from the full November 2026 scan of 81,024 Canada and US clinic homepages, so the percentages differ a little. How we count.
In November 2026 we looked at the homepages of 2,771 naturopathic clinics in Canada and the US. We wanted a plain answer to one question: when a new patient lands on a clinic’s website, how easy is it to book?
The short version
| What we checked on the homepage | Share of 2,771 sites |
|---|---|
| No online booking link or booking software found | 53% |
| Booking software we could identify | 33% |
| Runs on a do-it-yourself platform (Wix, Squarespace, GoDaddy, Weebly) | 23% |
| No review feed or star rating on the page | 88% |
| Any offer for new patients | 4% |
| Email address shown on the page | 52% |
Country split
| Country | Sites checked | No online booking found |
|---|---|---|
| Canada | 2,551 | 51% |
| United States | 154 | 72% |
The sample was small for Australia (19) and United Kingdom (47), so we don’t report a split for them.
Booking software we detected
Among sites where we could identify a booking system, these were the eight with the highest counts (number of sites where we detected each):
- Jane: 696
- Square: 91
- Noterro: 25
- Calendly: 25
- ClinicSense: 20
- Acuity: 19
- Cliniko: 13
- Practice Better: 12
Over half had no way to book
53% of naturopath homepages had no booking link and no booking software we could detect. Canada was at 51% across 2,551 sites. The US was higher at 72%, but that is 154 sites, so read it as a pointer rather than a firm number.
Many first visits at a naturopathic clinic are long intake appointments, so the choice of slot matters to the patient. That is reasoning, not something we measured.
One system shows up far more than the rest
We identified booking software on 33% of homepages, and the count list stands out: Jane was detected on 696 sites, against 91 for Square and 25 each for Noterro and Calendly. Clinics that already pay for a booking system may only need to switch on the public page and link to it from the homepage.
A lot of DIY sites
23% of naturopath homepages ran on a do-it-yourself platform: Squarespace (290), Weebly (153), Wix (112) and GoDaddy (91). These can work for a small practice. The check is whether the booking button sits on the first screen a patient sees on a phone.
Reviews and contact details
88% of homepages showed no star rating or review count. Only 4% carried an offer for new patients. 52% showed an email address and 26% had a contact form. The reviews are likely sitting on Google (that is reasoning, not something we measured), one step away from where a patient reads your homepage.
How we counted
- Clinics came from public business listings, filtered to naturopathic clinics. Only live sites that loaded are counted: 2,771 in all.
- We covered Canada and the US, in November 2026. We left out French-language cities in Quebec, because the scanner matches English booking words and would have counted those sites unfairly.
- We checked each homepage for links and code from known booking systems, booking words on buttons and links, the site platform, review widgets, new-patient offers and contact details.
- We only looked at the homepage. A clinic with a booking link on another page, or a booking system we don’t recognise, is counted as having none. We did not click through, so we can’t say whether a booking link accepts new patients. A website platform we couldn’t identify is simply not counted as DIY.
- Canada makes up most of the naturopath sample (2,551 of 2,771 sites), so the overall figures lean Canadian.
Treat the figures as what a patient sees first, not a full audit of every site, and not a judgement of the care any clinic gives.
What to do with this
Open your own homepage on your phone and try to book a first visit, such as a 60-minute initial consultation, without calling. Count the taps. If you can’t do it, or it takes more than three or four, that is the first thing to fix, and it often does not need a new website.
If you already use Jane, our guide to setting up online booking in Jane covers what patients can book and how to link it. For reviews, see how to ask patients for Google reviews.
Want to know where your own clinic sits? Our website grader runs the same kind of homepage checks on one site.
If you’d like a second pair of eyes, claim your marketing audit and we’ll check your site and Google profile the same way, then send you a short report.