Find out where new patients get stuck.
Send us your clinic’s website. We read your clinic the way a new patient does and send you a written audit: what is broken, what to fix first, and why it matters. Your audit is free: a written report in 3 business days, no call and no obligation.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
What we check
Five areas, because they are where first visits are won or lost.
Your online profile
Category, hours (including holidays), photos, posts and reviews: what a patient sees on the map, and whether there is a booking link.
Your website on a phone
Can a new patient see what you treat, trust you and book in a few taps? We look for a clear page for each main condition or service, and at how fast the site loads on a phone.
Ads and social
Where the money and posts go, and whether anyone can tell what they produce.
Your reviews
How many, how recent, whether anyone replies, and whether patients can actually see them on your site. We note what your regulator’s guidance may allow you to show.
Booking and calls
From the first tap or call to a confirmed visit, and where people give up. We walk through booking a first visit on a phone up to the final step, without submitting, so no fake appointments are made.
For reference, in our scan of 81,024 clinic homepages in Canada and the US, 44% had no online booking we could find and 68% showed no star rating or review count. How we counted. We will tell you where you stand.
What you get back
A written report in 3 business days, sent to your inbox. For each area:
- What we saw. In plain words, with screenshots where helpful.
- What to change. A specific change, not “improve your SEO”.
- Priority. Fix first, or next.
You will also get a clear sense of which fixes your team could do this week, and which are worth a hand. See a sample report.
Here is how one line of a report might look:
Booking and calls. What we saw: booking takes four taps and a menu, and the button says “Contact”. What to change: a “Book online” button in the header of every page, linked to your existing booking page. Priority: fix first.
What it costs you
Nothing. The audit is free. The form takes about a minute: your clinic’s website and email. No card, no call you have to take, no obligation. The report is yours to keep and use, with us or without us.
If you want help afterward, we quote the work in writing: Fix it once as a project, then your team runs it. If you would rather fix it yourself, go ahead.
What we need from you
- Your clinic name and website
- Your email
- The booking software you use, if any
- Anything you want us to look at closely (optional)
We do not need patient information, and we will not ask for it. We look at your public website, your public online profile and your booking page as a patient sees them.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Questions owners ask
Is the audit really free?
Yes. About a minute to fill in the form. You get the written report in 3 business days, with no obligation.
What’s the catch?
If the report shows work you want help with, we would like the chance to quote it. That is the whole catch.
Will you call me?
Only if you ask us to. We will email the report.
What do you do with my details?
We use them to prepare your report and to answer you. See our privacy policy; privacy@packedbook.com.
Do I have to change booking software?
No. We work with Jane and Cliniko. Using something else? Tell us in the form and we’ll say whether we can help.
Who is this for?
Private practices in Canada and the US: physio, chiro, dental, optometry, massage, naturopathic and counseling.
Can I just use the report myself?
Yes. That is a fine outcome.
Questions to ask your current marketing company
What did you change on my online profile this month?
A profile is a living thing, and "nothing" is a fair answer only if there’s a reason.
How many new patients booked, as opposed to visited the site?
Visits and impressions are easy to report; booked first visits are what fill a schedule.
How do you know a booking came from your work?
Call tracking, booking-link tracking or asking at the front desk all work, as long as there’s a method.
Who owns the website, the domain, the online profile and the ad account?
You should, and you should be able to log in to all of them.
If I stopped working with you tomorrow, what would I take with me?
A clean handover shouldn’t be a negotiation.
What’s the notice period, and is there a minimum term?
You should know how to leave before you join.
If you run ads, whose account are they in, and what do I pay you versus Google?
The ad spend and the agency fee are two different numbers.
How do you check copy against my regulator’s advertising rules?
Health advertising has limits, and the clinic is the one answerable for the wording.
Do you ask every patient for a review, or only the happy ones?
Google’s rules don’t allow selective asking, and you don’t want your profile at risk.
What will I see in your report, and how often?
A short, plain report you actually read is worth more than a long one you don’t.