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Google Business Profile checklist for physio and chiro clinics

Twelve things to check on your clinic’s online profile, in the order patients notice them. About twenty minutes.

Download the printable checklist (PDF)How the audit works
  • Numbers you can check

    Our figures come from a public scan of clinic homepages, and we publish how we counted.

    How we count
  • Your accounts stay yours

    Your domain, website and online profile are in your name from day one.

    How we work
  • Month to month

    No long contract. Thirty days’ notice, and your accounts and numbers stay with you.

    Read the FAQ
  • No patient information needed

    We work on your website, profiles and settings. Patient records stay in your clinic.

    Privacy policy

Before you start

Search for your clinic name on your phone. Tap your profile. Check what a patient sees. Keep your Google login handy. Make sure you are an owner of the profile, not only a manager someone else added.

Profile owner: ______________ Date checked: ______________

The basics

  1. Name. Your real clinic name, exactly as on your sign. No added keywords.
  2. Primary category. The closest match to what you mainly do (Physical therapist, Chiropractor). Secondary categories only for services you really offer.
  3. Address and service area. The map pin is on your door, not the street or the middle of the building.
  4. Hours. Real opening hours. Holiday hours set a month ahead.
  5. Phone number. One that a person answers during your hours.

What helps a patient choose

  1. Booking link. Your online booking page is added as an appointment link. (See Google business profile booking button)
  2. Website link. Points to your homepage, or to a page for that location.
  3. Services. The conditions and treatments you see most, in patients’ words: back pain, sports injuries, concussion, pelvic health.
  4. Photos. Entrance from the street, reception, a treatment room, the team at work. Real photos only.
  5. Description. Two or three plain sentences about who you help and how. No superlatives.

Keeping it alive

  1. Reviews. Ask every happy patient. Reply to every review, briefly, without sharing any health information. (See Ask patients for Google reviews)
  2. Updates. One short post a month: a new practitioner, extended hours, a seasonal tip.

Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.

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Monthly, five minutes

  • Reply to new reviews.
  • Add one photo.
  • Check hours before holidays.
  • Look at calls and booking clicks, if Google shows them.

Rules to remember

  • Don’t offer anything in exchange for reviews.
  • Don’t ask only happy patients.
  • Don’t put keywords in your clinic name.
  • Check your regulator’s advertising rules for anything you post.

If you want it checked for you

We’ll go through your profile and website and send you a short list of what to fix. Just claim your marketing audit.

Print footer: Packed Book · hello@packedbook.com · 2160 Hwy 7, Ste 6 #1515, Vaughan, ON L4K 1W6, Canada

Claim my audit

Send your website. Get your written audit in 3 business days.

Tell us where to look. Your audit lands in your inbox with what to fix first. No call, no obligation.

  • Takes about a minute. No patient information, ever.
  • A written report in 3 business days.
  • Your accounts stay in your name. Reading the report commits you to nothing.

Or email us at hello@packedbook.com

Step 1 of 2

Where should we look?

Tell us your clinic’s website and we’ll go through it the way a new patient would.

The address patients find on Google. A link to your booking page is fine too.

Step 2 of 2

Just a few details, so we know where to send your audit

We’ll email it to you in 3 business days. Nothing to prepare.

By sending this form, you’re asking us to email you your audit and to contact you about it. We’ll use your details for that, and for nothing else unless you tick the box below.

We’ll never sell your details, and there’s no pressure. Please don’t send us any patient information. See our privacy policy. Packed Book, 2160 Hwy 7, Ste 6 #1515, Vaughan, ON L4K 1W6, Canada. hello@packedbook.com.