Clinic marketing in Burnaby: what patients see before they book
Patients in Burnaby pick a clinic from a phone, a map and a few reviews. Of the 281 Burnaby clinic homepages we checked, 43% had no online booking we could find. Among optometry clinics, 57% had no online booking we could find.
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What we found on Burnaby clinic websites
We checked the homepages of 281 live clinic websites in Burnaby. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 30 | 33% | 100% | 10% |
| Chiropractic | 17* | 24% | 100% | 24% |
| Dental | 99 | 48% | 98% | 10% |
| Optometry | 21* | 57% | 100% | 19% |
| Massage therapy | 27* | 22% | 100% | 22% |
| Naturopathic | 29* | 38% | 97% | 17% |
| Counselling | 17* | 53% | 100% | 18% |
Of the 281 homepages we checked in Burnaby, 43% had no online booking found. The highest share was among optometry clinics, at 57% of 21 homepages. Physiotherapy homepages most often showed no review feed or stars, at 100% of 30. The booking software we saw most often on Burnaby homepages was Jane, followed by Schedulicity and Dentrix/Henry Schein.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Burnaby compares with the other cities we checked
We compared Burnaby with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Burnaby’s rank (1 means the highest share missing booking).
- Physiotherapy: 33% (3 points below the 36% average), rank 21 of 31.
- Chiropractic: 24% (9 points below the 33% average), rank 29 of 34.
- Dental: 48% (11 points above the 37% average), rank 4 of 39.
- Optometry: 57% (13 points above the 44% average), rank 6 of 25.
- Massage therapy: 22% (6 points below the 28% average), rank 16 of 21.
- Naturopathic: 38% (7 points below the 45% average), rank 22 of 29.
- Counselling: 53% (about the same as the 55% average), rank 11 of 15.
What this means for each type of clinic in Burnaby
Physiotherapy (30 homepages)
No review feed or stars on 100% (average 97%); a DIY builder on 10% (average 14%). Show your Google rating near the booking button, within your regulator’s testimonial rules.
Chiropractic (17 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 24% (average 15%). Check speed and the booking path on a phone before you think about a new site.
Dental (99 homepages)
No review feed or stars on 98% (average 98%); a DIY builder on 10% (average 8%). Add an online path for new patients and emergencies, not just a phone number.
Optometry (21 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 19% (average 9%). Let people book an eye exam online, by type of exam, from a phone.
Massage therapy (27 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 22% (average 19%). A simple site works if booking and direct billing are clear.
Naturopathic (29 homepages)
No review feed or stars on 97% (average 99%); a DIY builder on 17% (average 24%). Link to your online profile from the site, and check your regulator before quoting any review.
Counselling (17 homepages)
No review feed or stars on 100% (average 100%); a DIY builder on 18% (average 25%). Be extra careful with reviews here; link to your profile rather than quoting clients.
Advertising rules in British Columbia
- Physiotherapy and optometry: College of Health and Care Professionals of BC
- Chiropractic and massage therapy: College of Complementary Health Professionals of BC
- Dental: BC College of Oral Health Professionals
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in British Columbia. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Burnaby clinic usually starts
The biggest gap we saw in Burnaby was online booking among optometry clinics: 57% of homepages had none we could find, against 44% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Burnaby?
No. We serve clinics in Burnaby from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Burnaby?
It depends on the type of clinic. Of the homepages we checked, massage therapy clinics were the most likely to offer it (78% had online booking we could find) and optometry clinics the least (43%).
Which booking software do Burnaby clinics use?
On the homepages we checked, the systems we detected most often were Jane, Schedulicity and Dentrix/Henry Schein. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in British Columbia?
Each profession has its own regulator. The ones we found for British Columbia are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.