Clinic marketing in Vancouver: what patients see before they book
Patients in Vancouver pick a clinic from a phone, a map and a few reviews. Of the 1119 Vancouver clinic homepages we checked, 38% had no online booking we could find. Among veterinary clinics, 53% had no online booking we could find.
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What we found on Vancouver clinic websites
We checked the homepages of 1119 live clinic websites in Vancouver. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 109 | 24% | 99% | 20% |
| Chiropractic | 82 | 26% | 100% | 7% |
| Dental | 298 | 40% | 99% | 8% |
| Optometry | 67 | 28% | 99% | 12% |
| Massage therapy | 127 | 26% | 98% | 24% |
| Naturopathic | 130 | 47% | 99% | 29% |
| Counselling | 100 | 55% | 100% | 27% |
| Medical spa | 51 | 49% | 98% | 10% |
| Veterinary | 43 | 53% | 100% | 12% |
Of the 1119 homepages we checked in Vancouver, 38% had no online booking found. The highest share was among counselling clinics, at 55% of 100 homepages. The same type also most often showed no review feed or stars, at 100%. The booking software we saw most often on Vancouver homepages was Jane, followed by Calendly and Dentrix/Henry Schein.
Homepage only, live sites, scanned November 2026. How we counted.
How Vancouver compares with the other cities we checked
We compared Vancouver with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Vancouver’s rank (1 means the highest share missing booking).
- Physiotherapy: 24% (12 points below the 36% average), rank 24 of 31.
- Chiropractic: 26% (7 points below the 33% average), rank 24 of 34.
- Dental: 40% (3 points above the 37% average), rank 13 of 39.
- Optometry: 28% (16 points below the 44% average), rank 24 of 25.
- Massage therapy: 26% (about the same as the 28% average), rank 12 of 21.
- Naturopathic: 47% (about the same as the 45% average), rank 11 of 29.
- Counselling: 55% (about the same as the 55% average), rank 9 of 15.
- Medical spa: 49% (about the same as the 48% average), rank 3 of 7.
- Veterinary: 53% (10 points above the 43% average), rank 3 of 8.
What this means for each type of clinic in Vancouver
Physiotherapy (109 homepages)
No review feed or stars on 99% (average 97%); a DIY builder on 20% (average 14%). A DIY site is fine if it has condition pages and booking; check those before paying for a rebuild.
Chiropractic (82 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 7% (average 15%). Check your regulator’s testimonial rules, then show a review feed or rating where patients decide.
Dental (298 homepages)
No review feed or stars on 99% (average 98%); a DIY builder on 8% (average 8%). Add an online path for new patients and emergencies, not just a phone number.
Optometry (67 homepages)
No review feed or stars on 99% (average 99%); a DIY builder on 12% (average 9%). Check that eyewear pages don’t bury the exam booking.
Massage therapy (127 homepages)
No review feed or stars on 98% (average 98%); a DIY builder on 24% (average 19%). A simple site works if booking and direct billing are clear.
Naturopathic (130 homepages)
No review feed or stars on 99% (average 99%); a DIY builder on 29% (average 24%). Make sure the services and first-visit pages are complete before adding anything else.
Counselling (100 homepages)
No review feed or stars on 100% (average 100%); a DIY builder on 27% (average 25%). Make sure who you see and how to book is clear on a phone.
Medical spa (51 homepages)
No review feed or stars on 98% (average 98%); a DIY builder on 10% (average 14%).
Veterinary (43 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 12% (average 12%).
Advertising rules in British Columbia
- Physiotherapy and optometry: College of Health and Care Professionals of BC
- Chiropractic and massage therapy: College of Complementary Health Professionals of BC
- Dental: BC College of Oral Health Professionals
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in British Columbia. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Vancouver clinic usually starts
The biggest gap we saw in Vancouver was online booking among veterinary clinics: 53% of homepages had none we could find, against 43% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Vancouver?
No. We serve clinics in Vancouver from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Vancouver?
It depends on the type of clinic. Of the homepages we checked, physiotherapy clinics were the most likely to offer it (76% had online booking we could find) and counselling clinics the least (45%).
Which booking software do Vancouver clinics use?
On the homepages we checked, the systems we detected most often were Jane, Calendly and Dentrix/Henry Schein. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in British Columbia?
Each profession has its own regulator. The ones we found for British Columbia are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.