Clinic marketing in Nanaimo: what patients see before they book
Patients in Nanaimo pick a clinic from a phone, a map and a few reviews. Of the 156 Nanaimo clinic homepages we checked, 36% had no online booking we could find. Among massage therapy clinics, 33% had a do-it-yourself website builder.
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What we found on Nanaimo clinic websites
We checked the homepages of 156 live clinic websites in Nanaimo. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Chiropractic | 15* | 27% | 100% | 13% |
| Dental | 30 | 27% | 97% | 0% |
| Massage therapy | 15* | 7% | 100% | 33% |
| Naturopathic | 15* | 47% | 100% | 20% |
| Counselling | 23* | 61% | 100% | 17% |
Of the 156 homepages we checked in Nanaimo, 36% had no online booking found. The highest share was among counselling clinics, at 61% of 23 homepages. The same type also most often showed no review feed or stars, at 100%. The booking software we saw most often on Nanaimo homepages was Jane, followed by Square and Dentrix/Henry Schein.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Nanaimo compares with the other cities we checked
We compared Nanaimo with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Nanaimo’s rank (1 means the highest share missing booking).
- Chiropractic: 27% (6 points below the 33% average), rank 23 of 34.
- Dental: 27% (10 points below the 37% average), rank 33 of 39.
- Massage therapy: 7% (21 points below the 28% average), rank 19 of 21.
- Naturopathic: 47% (about the same as the 45% average), rank 13 of 29.
- Counselling: 61% (6 points above the 55% average), rank 6 of 15.
What this means for each type of clinic in Nanaimo
Chiropractic (15 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 13% (average 15%). Check your regulator’s testimonial rules, then show a review feed or rating where patients decide.
Dental (30 homepages)
No review feed or stars on 97% (average 98%); a DIY builder on 0% (average 8%). Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Massage therapy (15 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 33% (average 19%). A simple site works if booking and direct billing are clear.
Naturopathic (15 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 20% (average 24%). Put the first-visit booking online and say how long it takes.
Counselling (23 homepages)
No review feed or stars on 100% (average 100%); a DIY builder on 17% (average 25%). Offer private online booking so people do not have to call.
Advertising rules in British Columbia
- Physiotherapy and optometry: College of Health and Care Professionals of BC
- Chiropractic and massage therapy: College of Complementary Health Professionals of BC
- Dental: BC College of Oral Health Professionals
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in British Columbia. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Nanaimo clinic usually starts
The biggest gap we saw in Nanaimo was the website platform among massage therapy clinics: 33% ran on a do-it-yourself builder, against 19% across the cities we checked. A DIY builder is not a problem on its own; what matters is whether a patient can find your services and book on a phone. See clinic websites.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Nanaimo?
No. We serve clinics in Nanaimo from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Nanaimo?
It depends on the type of clinic. Of the homepages we checked, massage therapy clinics were the most likely to offer it (93% had online booking we could find) and counselling clinics the least (39%).
Which booking software do Nanaimo clinics use?
On the homepages we checked, the systems we detected most often were Jane, Square and Dentrix/Henry Schein. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in British Columbia?
Each profession has its own regulator. The ones we found for British Columbia are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.