Clinic marketing in Richmond Hill: what patients see before they book
Patients in Richmond Hill pick a clinic from a phone, a map and a few reviews. Of the 157 Richmond Hill clinic homepages we checked, 42% had no online booking we could find. Among naturopathic clinics, 67% had no online booking we could find.
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What we found on Richmond Hill clinic websites
We checked the homepages of 157 live clinic websites in Richmond Hill. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 21* | 38% | 95% | 5% |
| Chiropractic | 24* | 42% | 96% | 17% |
| Dental | 60 | 40% | 100% | 8% |
| Optometry | 15* | 33% | 100% | 27% |
| Massage therapy | 15* | 40% | 100% | 7% |
| Naturopathic | 18* | 67% | 100% | 17% |
Of the 157 homepages we checked in Richmond Hill, 42% had no online booking found. The highest share was among naturopathic clinics, at 67% of 18 homepages. Dental homepages most often showed no review feed or stars, at 100% of 60. The booking software we saw most often on Richmond Hill homepages was Jane, followed by Noterro and Dentrix/Henry Schein.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Richmond Hill compares with the other cities we checked
We compared Richmond Hill with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Richmond Hill’s rank (1 means the highest share missing booking).
- Physiotherapy: 38% (about the same as the 36% average), rank 12 of 31.
- Chiropractic: 42% (9 points above the 33% average), rank 6 of 34.
- Dental: 40% (3 points above the 37% average), rank 14 of 39.
- Optometry: 33% (11 points below the 44% average), rank 22 of 25.
- Massage therapy: 40% (12 points above the 28% average), rank 1 of 21.
- Naturopathic: 67% (22 points above the 45% average), rank 1 of 29.
What this means for each type of clinic in Richmond Hill
Physiotherapy (21 homepages)
No review feed or stars on 95% (average 97%); a DIY builder on 5% (average 14%). Start with a Book online button for an initial assessment on every page and on your online profile.
Chiropractic (24 homepages)
No review feed or stars on 96% (average 98%); a DIY builder on 17% (average 15%). Make booking show evening and weekend times, and put the button where a phone user sees it first.
Dental (60 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 8% (average 8%). Add an online path for new patients and emergencies, not just a phone number.
Optometry (15 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 27% (average 9%). Check that eyewear pages don’t bury the exam booking.
Massage therapy (15 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 7% (average 19%). Let people book a named therapist online, and say who direct bills.
Naturopathic (18 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 17% (average 24%). Put the first-visit booking online and say how long it takes.
Advertising rules in Ontario
- Physiotherapy: College of Physiotherapists of Ontario
- Chiropractic: College of Chiropractors of Ontario
- Dental: Royal College of Dental Surgeons of Ontario
- Optometry: College of Optometrists of Ontario
- Massage therapy: College of Massage Therapists of Ontario
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Ontario. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Richmond Hill clinic usually starts
The biggest gap we saw in Richmond Hill was online booking among naturopathic clinics: 67% of homepages had none we could find, against 45% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Richmond Hill?
No. We serve clinics in Richmond Hill from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Richmond Hill?
It depends on the type of clinic. Of the homepages we checked, optometry clinics were the most likely to offer it (67% had online booking we could find) and naturopathic clinics the least (33%).
Which booking software do Richmond Hill clinics use?
On the homepages we checked, the systems we detected most often were Jane, Noterro and Dentrix/Henry Schein. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Ontario?
Each profession has its own regulator. The ones we found for Ontario are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.