Clinic marketing in Ottawa: what patients see before they book
Patients in Ottawa pick a clinic from a phone, a map and a few reviews. Of the 616 Ottawa clinic homepages we checked, 39% had no online booking we could find. Among counselling clinics, 75% had no online booking we could find.
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What we found on Ottawa clinic websites
We checked the homepages of 616 live clinic websites in Ottawa. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 124 | 35% | 98% | 9% |
| Chiropractic | 72 | 47% | 99% | 19% |
| Dental | 189 | 35% | 98% | 9% |
| Optometry | 50 | 40% | 96% | 8% |
| Massage therapy | 54 | 33% | 98% | 13% |
| Naturopathic | 74 | 47% | 100% | 19% |
| Counselling | 16* | 75% | 100% | 0% |
Of the 616 homepages we checked in Ottawa, 39% had no online booking found. The highest share was among counselling clinics, at 75% of 16 homepages. Naturopathic homepages most often showed no review feed or stars, at 100% of 74. The booking software we saw most often on Ottawa homepages was Jane, followed by ClinicSense and Noterro.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Ottawa compares with the other cities we checked
We compared Ottawa with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Ottawa’s rank (1 means the highest share missing booking).
- Physiotherapy: 35% (about the same as the 36% average), rank 13 of 31.
- Chiropractic: 47% (14 points above the 33% average), rank 1 of 34.
- Dental: 35% (about the same as the 37% average), rank 26 of 39.
- Optometry: 40% (4 points below the 44% average), rank 17 of 25.
- Massage therapy: 33% (5 points above the 28% average), rank 4 of 21.
- Naturopathic: 47% (about the same as the 45% average), rank 12 of 29.
- Counselling: 75% (20 points above the 55% average), rank 1 of 15.
What this means for each type of clinic in Ottawa
Physiotherapy (124 homepages)
No review feed or stars on 98% (average 97%); a DIY builder on 9% (average 14%). Show your Google rating near the booking button, within your regulator’s testimonial rules.
Chiropractic (72 homepages)
No review feed or stars on 99% (average 98%); a DIY builder on 19% (average 15%). Make booking show evening and weekend times, and put the button where a phone user sees it first.
Dental (189 homepages)
No review feed or stars on 98% (average 98%); a DIY builder on 9% (average 8%). Check that new-patient, emergency and insurance information is easy to find on a phone.
Optometry (50 homepages)
No review feed or stars on 96% (average 99%); a DIY builder on 8% (average 9%). Check that eyewear pages don’t bury the exam booking.
Massage therapy (54 homepages)
No review feed or stars on 98% (average 98%); a DIY builder on 13% (average 19%). Let people book a named therapist online, and say who direct bills.
Naturopathic (74 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 19% (average 24%). Put the first-visit booking online and say how long it takes.
Counselling (16 homepages)
No review feed or stars on 100% (average 100%); a DIY builder on 0% (average 25%). Offer private online booking so people do not have to call.
Advertising rules in Ontario
- Physiotherapy: College of Physiotherapists of Ontario
- Chiropractic: College of Chiropractors of Ontario
- Dental: Royal College of Dental Surgeons of Ontario
- Optometry: College of Optometrists of Ontario
- Massage therapy: College of Massage Therapists of Ontario
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Ontario. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Ottawa clinic usually starts
The biggest gap we saw in Ottawa was online booking among counselling clinics: 75% of homepages had none we could find, against 55% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Ottawa?
No. We serve clinics in Ottawa from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Ottawa?
It depends on the type of clinic. Of the homepages we checked, massage therapy clinics were the most likely to offer it (67% had online booking we could find) and counselling clinics the least (25%).
Which booking software do Ottawa clinics use?
On the homepages we checked, the systems we detected most often were Jane, ClinicSense and Noterro. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Ontario?
Each profession has its own regulator. The ones we found for Ontario are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.