Clinic marketing in Hamilton: what patients see before they book
Patients in Hamilton pick a clinic from a phone, a map and a few reviews. Of the 328 Hamilton clinic homepages we checked, 34% had no online booking we could find. Among naturopathic clinics, 53% had no online booking we could find.
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What we found on Hamilton clinic websites
We checked the homepages of 328 live clinic websites in Hamilton. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 63 | 33% | 98% | 6% |
| Chiropractic | 43 | 28% | 98% | 12% |
| Dental | 98 | 38% | 100% | 8% |
| Optometry | 33 | 36% | 100% | 9% |
| Massage therapy | 27* | 7% | 100% | 7% |
| Naturopathic | 43 | 53% | 98% | 28% |
Of the 328 homepages we checked in Hamilton, 34% had no online booking found. The highest share was among naturopathic clinics, at 53% of 43 homepages. Dental homepages most often showed no review feed or stars, at 100% of 98. The booking software we saw most often on Hamilton homepages was Jane, followed by Noterro and Dentrix/Henry Schein.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Hamilton compares with the other cities we checked
We compared Hamilton with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Hamilton’s rank (1 means the highest share missing booking).
- Physiotherapy: 33% (3 points below the 36% average), rank 18 of 31.
- Chiropractic: 28% (5 points below the 33% average), rank 20 of 34.
- Dental: 38% (about the same as the 37% average), rank 18 of 39.
- Optometry: 36% (8 points below the 44% average), rank 21 of 25.
- Massage therapy: 7% (21 points below the 28% average), rank 20 of 21.
- Naturopathic: 53% (8 points above the 45% average), rank 4 of 29.
What this means for each type of clinic in Hamilton
Physiotherapy (63 homepages)
No review feed or stars on 98% (average 97%); a DIY builder on 6% (average 14%). Show your Google rating near the booking button, within your regulator’s testimonial rules.
Chiropractic (43 homepages)
No review feed or stars on 98% (average 98%); a DIY builder on 12% (average 15%). Check your regulator’s testimonial rules, then show a review feed or rating where patients decide.
Dental (98 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 8% (average 8%). Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Optometry (33 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 9% (average 9%). Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Massage therapy (27 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 7% (average 19%). Ask every client at the same point, and link to your online profile from the booking page.
Naturopathic (43 homepages)
No review feed or stars on 98% (average 99%); a DIY builder on 28% (average 24%). Put the first-visit booking online and say how long it takes.
Advertising rules in Ontario
- Physiotherapy: College of Physiotherapists of Ontario
- Chiropractic: College of Chiropractors of Ontario
- Dental: Royal College of Dental Surgeons of Ontario
- Optometry: College of Optometrists of Ontario
- Massage therapy: College of Massage Therapists of Ontario
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Ontario. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Hamilton clinic usually starts
The biggest gap we saw in Hamilton was online booking among naturopathic clinics: 53% of homepages had none we could find, against 45% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Hamilton?
No. We serve clinics in Hamilton from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Hamilton?
It depends on the type of clinic. Of the homepages we checked, massage therapy clinics were the most likely to offer it (93% had online booking we could find) and naturopathic clinics the least (47%).
Which booking software do Hamilton clinics use?
On the homepages we checked, the systems we detected most often were Jane, Noterro and Dentrix/Henry Schein. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Ontario?
Each profession has its own regulator. The ones we found for Ontario are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.