Clinic marketing in Burlington: what patients see before they book
Patients in Burlington pick a clinic from a phone, a map and a few reviews. Of the 198 Burlington clinic homepages we checked, 37% had no online booking we could find. Among physiotherapy clinics, 49% had no online booking we could find.
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What we found on Burlington clinic websites
We checked the homepages of 198 live clinic websites in Burlington. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 37 | 49% | 97% | 8% |
| Chiropractic | 36 | 28% | 92% | 11% |
| Dental | 62 | 39% | 98% | 2% |
| Naturopathic | 26* | 50% | 100% | 12% |
Of the 198 homepages we checked in Burlington, 37% had no online booking found. The highest share was among naturopathic clinics, at 50% of 26 homepages. The same type also most often showed no review feed or stars, at 100%. The booking software we saw most often on Burlington homepages was Jane, followed by ClinicSense and Noterro.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Burlington compares with the other cities we checked
We compared Burlington with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Burlington’s rank (1 means the highest share missing booking).
- Physiotherapy: 49% (13 points above the 36% average), rank 1 of 31.
- Chiropractic: 28% (5 points below the 33% average), rank 21 of 34.
- Dental: 39% (about the same as the 37% average), rank 17 of 39.
- Naturopathic: 50% (5 points above the 45% average), rank 9 of 29.
What this means for each type of clinic in Burlington
Physiotherapy (37 homepages)
No review feed or stars on 97% (average 97%); a DIY builder on 8% (average 14%). Start with a Book online button for an initial assessment on every page and on your online profile.
Chiropractic (36 homepages)
No review feed or stars on 92% (average 98%); a DIY builder on 11% (average 15%). Check speed and the booking path on a phone before you think about a new site.
Dental (62 homepages)
No review feed or stars on 98% (average 98%); a DIY builder on 2% (average 8%). Add an online path for new patients and emergencies, not just a phone number.
Naturopathic (26 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 12% (average 24%). Put the first-visit booking online and say how long it takes.
Advertising rules in Ontario
- Physiotherapy: College of Physiotherapists of Ontario
- Chiropractic: College of Chiropractors of Ontario
- Dental: Royal College of Dental Surgeons of Ontario
- Optometry: College of Optometrists of Ontario
- Massage therapy: College of Massage Therapists of Ontario
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Ontario. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Burlington clinic usually starts
The biggest gap we saw in Burlington was online booking among physiotherapy clinics: 49% of homepages had none we could find, against 36% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Burlington?
No. We serve clinics in Burlington from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Burlington?
It depends on the type of clinic. Of the homepages we checked, chiropractic clinics were the most likely to offer it (72% had online booking we could find) and naturopathic clinics the least (50%).
Which booking software do Burlington clinics use?
On the homepages we checked, the systems we detected most often were Jane, ClinicSense and Noterro. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Ontario?
Each profession has its own regulator. The ones we found for Ontario are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.