Clinic marketing in the San Antonio area: what patients see before they book
Patients in the San Antonio area pick a clinic from a phone, a map and a few reviews. Of the 259 San Antonio clinic homepages we checked, 44% had no online booking we could find. Among massage therapy clinics, 62% had no online booking we could find.
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What we found on San Antonio clinic websites
We checked the homepages of 259 live clinic websites in the San Antonio area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 145 | 39% | 100% | 7% |
| Optometry | 45 | 44% | 100% | 4% |
| Chiropractic | 25* | 44% | 92% | 12% |
| Massage therapy | 24* | 62% | 96% | 29% |
| Physical therapy | 20* | 60% | 95% | 10% |
Of the 259 homepages we checked in the San Antonio area, 44% had no online booking found. The highest share was among massage therapy clinics, at 62% of 24 homepages. Dental homepages most often showed no review feed or stars, at 100% of 145. The booking software we saw most often on the San Antonio area homepages was Dentrix/Henry Schein, followed by NexHealth and Doctible.
Homepage only, live sites within 40 km of the San Antonio centre, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How the San Antonio area compares with the other US metro areas we checked
We compared the San Antonio area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 39%, about the same as the 37% average across 21 metro areas, rank 5 of 21.
- Optometry: 44%, 11 points above the 33% average across 21 metro areas, rank 2 of 21.
- Chiropractic: 44%, 5 points below the 49% average across 21 metro areas, rank 17 of 21.
- Massage therapy: 62%, 15 points above the 47% average across 21 metro areas, rank 2 of 21.
- Physical therapy: 60%, 4 points above the 56% average across 21 metro areas, rank 8 of 21.
What this means for each type of clinic in the San Antonio area
Dental, 145 homepages
No review feed or stars on 100%, against an average of 96%. A DIY builder on 7%, against 7%. Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Optometry, 45 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 4%, against 11%. Let people book an eye exam online, by type of exam, from a phone.
Chiropractic, 25 homepages
No review feed or stars on 92%, against an average of 98%. A DIY builder on 12%, against 13%. Check speed and the booking path on a phone before you think about a new site.
Massage therapy, 24 homepages
No review feed or stars on 96%, against an average of 98%. A DIY builder on 29%, against 26%. Let people book a named therapist online, and say which insurance you accept.
Physical therapy, 20 homepages
No review feed or stars on 95%, against an average of 98%. A DIY builder on 10%, against 18%. Start with a Book online button for an initial evaluation on every page and on your online profile.
Advertising rules in Texas
- Physical therapy: Executive Council of Physical Therapy and Occupational Therapy Examiners
- Chiropractic: Texas Board of Chiropractic Examiners
- Dental: Texas State Board of Dental Examiners
- Optometry: Texas Optometry Board
- Massage therapy: Texas Department of Licensing and Regulation
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Texas. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the San Antonio area usually start
The biggest gap we saw in the San Antonio area was online booking among massage therapy clinics: 62% of homepages had none we could find, against 47% across the US metro areas we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the San Antonio area?
No. We serve clinics in the San Antonio area from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in the San Antonio area?
It depends on the type of clinic. Of the homepages we checked, dental clinics were the most likely to offer it, with online booking we could find on 61%, and massage therapy clinics the least, at 38%.
Which booking software do clinics in the San Antonio area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein, NexHealth and Doctible. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Texas?
Each profession has its own state board. The ones we found for Texas are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near San Antonio
- Dallas–Fort Worth, in the same state
- Houston, in the same state
- Austin, in the same state
- Los Angeles, where 45% of homepages had no online booking found
- Philadelphia, where 43% of homepages had no online booking found
- Atlanta, where 43% of homepages had no online booking found
- All metro areas in the United States