Clinic marketing in the Philadelphia area: what patients see before they book
Patients in the Philadelphia area pick a clinic from a phone, a map and a few reviews. Of the 674 Philadelphia clinic homepages we checked, 43% had no online booking we could find. Among naturopathic clinics, 71% had no online booking we could find.
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What we found on Philadelphia clinic websites
We checked the homepages of 674 live clinic websites in the Philadelphia area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 330 | 41% | 98% | 6% |
| Chiropractic | 97 | 53% | 98% | 11% |
| Optometry | 96 | 31% | 99% | 2% |
| Massage therapy | 70 | 49% | 99% | 26% |
| Physical therapy | 44 | 43% | 100% | 9% |
| Naturopathic | 21* | 71% | 100% | 29% |
| Podiatry | 16* | 12% | 100% | 6% |
Of the 674 homepages we checked in the Philadelphia area, 43% had no online booking found. The highest share was among naturopathic clinics, at 71% of 21 homepages. Physical therapy homepages most often showed no review feed or stars, at 100% of 44. The booking software we saw most often on the Philadelphia area homepages was Dentrix/Henry Schein, followed by Zocdoc, NexHealth and Modento.
Homepage only, live sites within 40 km of the Philadelphia centre, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How the Philadelphia area compares with the other US metro areas we checked
We compared the Philadelphia area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 41%, 4 points above the 37% average across 21 metro areas, rank 1 of 21.
- Chiropractic: 53%, 4 points above the 49% average across 21 metro areas, rank 3 of 21.
- Optometry: 31%, about the same as the 33% average across 21 metro areas, rank 10 of 21.
- Massage therapy: 49%, about the same as the 47% average across 21 metro areas, rank 9 of 21.
- Physical therapy: 43%, 13 points below the 56% average across 21 metro areas, rank 19 of 21.
- Naturopathic: 71%, 6 points above the 65% average across 19 metro areas, rank 4 of 19.
- Podiatry: 12%, 24 points below the 36% average across 15 metro areas, rank 14 of 15.
What this means for each type of clinic in the Philadelphia area
Dental, 330 homepages
No review feed or stars on 98%, against an average of 96%. A DIY builder on 6%, against 7%. Add an online path for new patients and emergencies, not just a phone number.
Chiropractic, 97 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 11%, against 13%. Make booking show evening and weekend times, and put the button where a phone user sees it first.
Optometry, 96 homepages
No review feed or stars on 99%, against an average of 98%. A DIY builder on 2%, against 11%. Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Massage therapy, 70 homepages
No review feed or stars on 99%, against an average of 98%. A DIY builder on 26%, against 26%. Let people book a named therapist online, and say which insurance you accept.
Physical therapy, 44 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 9%, against 18%. Show your Google rating near the booking button, within your state board’s testimonial rules.
Naturopathic, 21 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 29%, against 25%. Put the first-visit booking online and say how long it takes.
Podiatry, 16 homepages
No review feed or stars on 100%, against an average of 95%. A DIY builder on 6%, against 7%. Send the review link after the final visit, and show the rating where your rules allow.
Advertising rules in Pennsylvania
- Physical therapy: Pennsylvania State Board of Physical Therapy
- Chiropractic: Pennsylvania State Board of Chiropractic
- Dental: Pennsylvania State Board of Dentistry
- Optometry: Pennsylvania State Board of Optometry
- Massage therapy: Pennsylvania State Board of Massage Therapy
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Pennsylvania. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the Philadelphia area usually start
The biggest gap we saw in the Philadelphia area was online booking among naturopathic clinics: 71% of homepages had none we could find, against 65% across the US metro areas we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the Philadelphia area?
No. We serve clinics in the Philadelphia area from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in the Philadelphia area?
It depends on the type of clinic. Of the homepages we checked, podiatry clinics were the most likely to offer it, with online booking we could find on 88%, and naturopathic clinics the least, at 29%.
Which booking software do clinics in the Philadelphia area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein, Zocdoc, NexHealth and Modento. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Pennsylvania?
Each profession has its own state board. The ones we found for Pennsylvania are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near Philadelphia
- Atlanta, where 43% of homepages had no online booking found
- Seattle, where 42% of homepages had no online booking found
- Chicago, where 42% of homepages had no online booking found
- All metro areas in the United States