Clinic marketing in the Phoenix area: what patients see before they book
Patients in the Phoenix area pick a clinic from a phone, a map and a few reviews. Of the 409 Phoenix clinic homepages we checked, 36% had no online booking we could find. Among naturopathic clinics, 78% had no online booking we could find.
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What we found on Phoenix clinic websites
We checked the homepages of 409 live clinic websites in the Phoenix area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 229 | 30% | 96% | 5% |
| Chiropractic | 49 | 47% | 98% | 10% |
| Physical therapy | 36 | 44% | 100% | 8% |
| Optometry | 35 | 23% | 100% | 9% |
| Massage therapy | 33 | 27% | 94% | 21% |
| Naturopathic | 27* | 78% | 96% | 19% |
Of the 409 homepages we checked in the Phoenix area, 36% had no online booking found. The highest share was among naturopathic clinics, at 78% of 27 homepages. Physical therapy homepages most often showed no review feed or stars, at 100% of 36. The booking software we saw most often on the Phoenix area homepages was Dentrix/Henry Schein, followed by Modento, Jane and NexHealth.
Homepage only, live sites within 40 km of the Phoenix centre, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How the Phoenix area compares with the other US metro areas we checked
We compared the Phoenix area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 30%, 7 points below the 37% average across 21 metro areas, rank 19 of 21.
- Chiropractic: 47%, about the same as the 49% average across 21 metro areas, rank 14 of 21.
- Physical therapy: 44%, 12 points below the 56% average across 21 metro areas, rank 18 of 21.
- Optometry: 23%, 10 points below the 33% average across 21 metro areas, rank 21 of 21.
- Massage therapy: 27%, 20 points below the 47% average across 21 metro areas, rank 21 of 21.
- Naturopathic: 78%, 13 points above the 65% average across 19 metro areas, rank 1 of 19.
What this means for each type of clinic in the Phoenix area
Dental, 229 homepages
No review feed or stars on 96%, against an average of 96%. A DIY builder on 5%, against 7%. Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Chiropractic, 49 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 10%, against 13%. Check your state board’s testimonial rules, then show a review feed or rating where patients decide.
Physical therapy, 36 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 8%, against 18%. Show your Google rating near the booking button, within your state board’s testimonial rules.
Optometry, 35 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 9%, against 11%. Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Massage therapy, 33 homepages
No review feed or stars on 94%, against an average of 98%. A DIY builder on 21%, against 26%. Ask every client at the same point, and link to your online profile from the booking page.
Naturopathic, 27 homepages
No review feed or stars on 96%, against an average of 98%. A DIY builder on 19%, against 25%. Put the first-visit booking online and say how long it takes.
Advertising rules in Arizona
- Physical therapy: Arizona State Board of Physical Therapy
- Chiropractic: Arizona State Board of Chiropractic Examiners
- Dental: Arizona State Board of Dental Examiners
- Optometry: Arizona State Board of Optometry
- Massage therapy: Arizona State Board of Massage Therapy
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Arizona. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the Phoenix area usually start
The biggest gap we saw in the Phoenix area was online booking among naturopathic clinics: 78% of homepages had none we could find, against 65% across the US metro areas we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the Phoenix area?
No. We serve the Phoenix area from our Calgary base, with everything done online and no office there. You get the audit, the approvals and the monthly reports by email, video call or phone.
Is online booking common for clinics in the Phoenix area?
It depends on the type of clinic. Of the homepages we checked, optometry clinics were the most likely to offer it, with online booking we could find on 77%, and naturopathic clinics the least, at 22%.
Which booking software do clinics in the Phoenix area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein, Modento, Jane and NexHealth. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Arizona?
Each profession has its own state board. The ones we found for Arizona are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near Phoenix
- Dallas–Fort Worth, where 36% of homepages had no online booking found
- Denver, where 38% of homepages had no online booking found
- Washington, DC, where 39% of homepages had no online booking found
- All metro areas in the United States