Clinic marketing in the Denver area: what patients see before they book
Patients in the Denver area pick a clinic from a phone, a map and a few reviews. Of the 606 Denver clinic homepages we checked, 38% had no online booking we could find. Among chiropractic clinics, 100% had no review feed or stars.
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What we found on Denver clinic websites
We checked the homepages of 606 live clinic websites in the Denver area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 279 | 29% | 97% | 6% |
| Chiropractic | 109 | 51% | 100% | 13% |
| Massage therapy | 80 | 41% | 92% | 22% |
| Physical therapy | 50 | 48% | 98% | 20% |
| Optometry | 49 | 27% | 98% | 2% |
| Naturopathic | 39 | 59% | 97% | 18% |
Of the 606 homepages we checked in the Denver area, 38% had no online booking found. The highest share was among naturopathic clinics, at 59% of 39 homepages. Chiropractic homepages most often showed no review feed or stars, at 100% of 109. The booking software we saw most often on the Denver area homepages was Dentrix/Henry Schein, followed by Jane, Modento and Doctible.
Homepage only, live sites within 40 km of the Denver centre, scanned November 2026. How we counted.
How the Denver area compares with the other US metro areas we checked
We compared the Denver area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 29%, 8 points below the 37% average across 21 metro areas, rank 20 of 21.
- Chiropractic: 51%, about the same as the 49% average across 21 metro areas, rank 6 of 21.
- Massage therapy: 41%, 6 points below the 47% average across 21 metro areas, rank 15 of 21.
- Physical therapy: 48%, 8 points below the 56% average across 21 metro areas, rank 17 of 21.
- Optometry: 27%, 6 points below the 33% average across 21 metro areas, rank 15 of 21.
- Naturopathic: 59%, 6 points below the 65% average across 19 metro areas, rank 15 of 19.
What this means for each type of clinic in the Denver area
Dental, 279 homepages
No review feed or stars on 97%, against an average of 96%. A DIY builder on 6%, against 7%. Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Chiropractic, 109 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 13%, against 13%. Make booking show evening and weekend times, and put the button where a phone user sees it first.
Massage therapy, 80 homepages
No review feed or stars on 92%, against an average of 98%. A DIY builder on 22%, against 26%. A simple site works if booking and direct billing are clear.
Physical therapy, 50 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 20%, against 18%. A DIY site is fine if it has condition pages and booking; check those before paying for a rebuild.
Optometry, 49 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 2%, against 11%. Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Naturopathic, 39 homepages
No review feed or stars on 97%, against an average of 98%. A DIY builder on 18%, against 25%. Link to your online profile from the site, and check your state board before quoting any review.
Advertising rules in Colorado
- Physical therapy: Colorado State Physical Therapy Board
- Chiropractic: Colorado Board of Chiropractic Examiners
- Dental: Colorado Dental Board
- Optometry: Colorado State Board of Optometry
- Massage therapy: Colorado Office of Massage Therapy Licensure
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Colorado. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the Denver area usually start
Nothing in the the Denver area data sat far from the average. The measure with the most room was reviews among chiropractic clinics: 100% of homepages showed no review feed or stars, against 98% across the US metro areas we checked. Plenty of clinics have good Google reviews that patients never see on the website. Check your state board’s testimonial rules first, then see reviews.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the Denver area?
No. We serve the Denver area from our Calgary base and have no office there. Clinics there get the same service online: the audit, approvals and reports go by email, video call or phone.
Is online booking common for clinics in the Denver area?
It depends on the type of clinic. Of the homepages we checked, optometry clinics were the most likely to offer it, with online booking we could find on 73%, and naturopathic clinics the least, at 41%.
Which booking software do clinics in the Denver area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein, Jane, Modento and Doctible. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Colorado?
Each profession has its own state board. The ones we found for Colorado are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near Denver
- Washington, DC, where 39% of homepages had no online booking found
- Austin, where 39% of homepages had no online booking found
- Dallas–Fort Worth, where 36% of homepages had no online booking found
- All metro areas in the United States