Clinic marketing in the Orlando area: what patients see before they book
Patients in the Orlando area pick a clinic from a phone, a map and a few reviews. Of the 562 Orlando clinic homepages we checked, 45% had no online booking we could find. Among physical therapy clinics, 75% had no online booking we could find.
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What we found on Orlando clinic websites
We checked the homepages of 562 live clinic websites in the Orlando area, across the clinic types we serve. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Dental | 225 | 38% | 95% | 3% |
| Chiropractic | 113 | 53% | 97% | 17% |
| Massage therapy | 93 | 48% | 100% | 24% |
| Optometry | 50 | 30% | 98% | 2% |
| Naturopathic | 32 | 56% | 100% | 25% |
| Physical therapy | 28* | 75% | 100% | 14% |
| Podiatry | 21* | 48% | 100% | 0% |
Of the 562 homepages we checked in the Orlando area, 45% had no online booking found. The highest share was among physical therapy clinics, at 75% of 28 homepages. Massage therapy homepages most often showed no review feed or stars, at 100% of 93. The booking software we saw most often on the Orlando area homepages was Dentrix/Henry Schein, followed by Square.
Homepage only, live sites within 40 km of the Orlando centre, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How the Orlando area compares with the other US metro areas we checked
We compared the Orlando area with the other US metro areas that have a full page. Each line shows the share of homepages with no online booking found, the average for that clinic type, and the area’s rank, where 1 means the highest share missing booking.
- Dental: 38%, about the same as the 37% average across 21 metro areas, rank 8 of 21.
- Chiropractic: 53%, 4 points above the 49% average across 21 metro areas, rank 3 of 21.
- Massage therapy: 48%, about the same as the 47% average across 21 metro areas, rank 10 of 21.
- Optometry: 30%, 3 points below the 33% average across 21 metro areas, rank 11 of 21.
- Naturopathic: 56%, 9 points below the 65% average across 19 metro areas, rank 17 of 19.
- Physical therapy: 75%, 19 points above the 56% average across 21 metro areas, rank 1 of 21.
- Podiatry: 48%, 12 points above the 36% average across 15 metro areas, rank 4 of 15.
What this means for each type of clinic in the Orlando area
Dental, 225 homepages
No review feed or stars on 95%, against an average of 96%. A DIY builder on 3%, against 7%. Add an online path for new patients and emergencies, not just a phone number.
Chiropractic, 113 homepages
No review feed or stars on 97%, against an average of 98%. A DIY builder on 17%, against 13%. Make booking show evening and weekend times, and put the button where a phone user sees it first.
Massage therapy, 93 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 24%, against 26%. Ask every client at the same point, and link to your online profile from the booking page.
Optometry, 50 homepages
No review feed or stars on 98%, against an average of 98%. A DIY builder on 2%, against 11%. Ask every patient at the same point, such as after an exam, and link to your profile from the site.
Naturopathic, 32 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 25%, against 25%. Link to your online profile from the site, and check your state board before quoting any review.
Physical therapy, 28 homepages
No review feed or stars on 100%, against an average of 98%. A DIY builder on 14%, against 18%. Start with a Book online button for an initial evaluation on every page and on your online profile.
Podiatry, 21 homepages
No review feed or stars on 100%, against an average of 95%. A DIY builder on 0%, against 7%. Put booking on every condition page, not only the contact page.
Advertising rules in Florida
- Physical therapy: Florida Board of Physical Therapy
- Chiropractic: Florida Board of Chiropractic Medicine
- Dental: Florida Board of Dentistry
- Optometry: Florida Board of Optometry
- Massage therapy: Florida Board of Massage Therapy
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Florida. Ask us and we will point you to the right one.
Check your state board’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where clinics in the Orlando area usually start
The biggest gap we saw in the Orlando area was online booking among physical therapy clinics: 75% of homepages had none we could find, against 56% across the US metro areas we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in the Orlando area?
No. We serve the Orlando area from our Calgary base, with everything done online and no office there. You get the audit, the approvals and the monthly reports by email, video call or phone.
Is online booking common for clinics in the Orlando area?
It depends on the type of clinic. Of the homepages we checked, optometry clinics were the most likely to offer it, with online booking we could find on 70%, and physical therapy clinics the least, at 25%.
Which booking software do clinics in the Orlando area use?
On the homepages we checked, the systems we detected most often were Dentrix/Henry Schein and Square. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Florida?
Each profession has its own state board. The ones we found for Florida are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.
Other metro areas near Orlando
- Tampa, in the same state
- Miami, in the same state
- Los Angeles, where 45% of homepages had no online booking found
- San Francisco, where 46% of homepages had no online booking found
- Sacramento, where 46% of homepages had no online booking found
- All metro areas in the United States