Clinic marketing in Regina: what patients see before they book
Patients in Regina pick a clinic from a phone, a map and a few reviews. Of the 193 Regina clinic homepages we checked, 34% had no online booking we could find. Among massage therapy clinics, 28% had a do-it-yourself website builder.
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What we found on Regina clinic websites
We checked the homepages of 193 live clinic websites in Regina. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Chiropractic | 16* | 33% | 100% | 20% |
| Dental | 54 | 26% | 96% | 6% |
| Optometry | 19* | 47% | 100% | 11% |
| Massage therapy | 39 | 15% | 100% | 28% |
| Counselling | 17* | 53% | 100% | 12% |
Of the 193 homepages we checked in Regina, 34% had no online booking found. The highest share was among counselling clinics, at 53% of 17 homepages. Massage therapy homepages most often showed no review feed or stars, at 100% of 39. The booking software we saw most often on Regina homepages was Jane, followed by Square and Noterro.
Homepage only, live sites, scanned November 2026. How we counted. An asterisk marks fewer than 30 homepages.
How Regina compares with the other cities we checked
We compared Regina with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Regina’s rank (1 means the highest share missing booking).
- Chiropractic: 33% (about the same as the 33% average), rank 14 of 34.
- Dental: 26% (11 points below the 37% average), rank 34 of 39.
- Optometry: 47% (3 points above the 44% average), rank 11 of 25.
- Massage therapy: 15% (13 points below the 28% average), rank 18 of 21.
- Counselling: 53% (about the same as the 55% average), rank 10 of 15.
What this means for each type of clinic in Regina
Chiropractic (16 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 20% (average 15%). Check speed and the booking path on a phone before you think about a new site.
Dental (54 homepages)
No review feed or stars on 96% (average 98%); a DIY builder on 6% (average 8%). Ask after hygiene visits as a routine, and show the rating on the new-patient page where allowed.
Optometry (19 homepages)
No review feed or stars on 100% (average 99%); a DIY builder on 11% (average 9%). Let people book an eye exam online, by type of exam, from a phone.
Massage therapy (39 homepages)
No review feed or stars on 100% (average 98%); a DIY builder on 28% (average 19%). A simple site works if booking and direct billing are clear.
Counselling (17 homepages)
No review feed or stars on 100% (average 100%); a DIY builder on 12% (average 25%). Be extra careful with reviews here; link to your profile rather than quoting clients.
Advertising rules in Saskatchewan
- Physiotherapy: Saskatchewan College of Physical Therapists
- Chiropractic: Chiropractors’ Association of Saskatchewan
- Dental: College of Dental Surgeons of Saskatchewan
- Optometry: Saskatchewan Association of Optometrists
- Massage therapy: We could not confirm a massage therapy regulator’s website for Saskatchewan, so none is listed.
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Saskatchewan. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Regina clinic usually starts
The biggest gap we saw in Regina was the website platform among massage therapy clinics: 28% ran on a do-it-yourself builder, against 19% across the cities we checked. A DIY builder is not a problem on its own; what matters is whether a patient can find your services and book on a phone. See clinic websites.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Regina?
No. We serve clinics in Regina from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Regina?
It depends on the type of clinic. Of the homepages we checked, massage therapy clinics were the most likely to offer it (85% had online booking we could find) and counselling clinics the least (47%).
Which booking software do Regina clinics use?
On the homepages we checked, the systems we detected most often were Jane, Square and Noterro. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Saskatchewan?
Each profession has its own regulator. The ones we found for Saskatchewan are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.