Clinic marketing in Edmonton: what patients see before they book
Patients in Edmonton pick a clinic from a phone, a map and a few reviews. Of the 1148 Edmonton clinic homepages we checked, 39% had no online booking we could find. Among physiotherapy clinics, 44% had no online booking we could find.
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What we found on Edmonton clinic websites
We checked the homepages of 1148 live clinic websites in Edmonton. These are counts of what a patient can see on a homepage, not judgements about the care.
| Clinic type | Homepages checked | No online booking found | No review feed or stars | DIY builder |
|---|---|---|---|---|
| Physiotherapy | 139 | 44% | 97% | 12% |
| Chiropractic | 102 | 32% | 94% | 13% |
| Dental | 344 | 37% | 97% | 10% |
| Optometry | 108 | 38% | 98% | 10% |
| Massage therapy | 156 | 32% | 97% | 20% |
| Naturopathic | 59 | 41% | 98% | 25% |
| Counselling | 54 | 56% | 100% | 22% |
| Medical spa | 53 | 45% | 96% | 11% |
| Veterinary | 55 | 33% | 98% | 15% |
Of the 1148 homepages we checked in Edmonton, 39% had no online booking found. The highest share was among counselling clinics, at 56% of 54 homepages. The same type also most often showed no review feed or stars, at 100%. The booking software we saw most often on Edmonton homepages was Jane, followed by Dentrix/Henry Schein and Square.
Homepage only, live sites, scanned November 2026. How we counted.
How Edmonton compares with the other cities we checked
We compared Edmonton with the 39 Canadian cities where we checked enough clinic homepages. Each line shows the share of homepages with no online booking found, the average for that clinic type, and Edmonton’s rank (1 means the highest share missing booking).
- Physiotherapy: 44% (8 points above the 36% average), rank 5 of 31.
- Chiropractic: 32% (about the same as the 33% average), rank 17 of 34.
- Dental: 37% (about the same as the 37% average), rank 22 of 39.
- Optometry: 38% (6 points below the 44% average), rank 20 of 25.
- Massage therapy: 32% (4 points above the 28% average), rank 6 of 21.
- Naturopathic: 41% (4 points below the 45% average), rank 18 of 29.
- Counselling: 56% (about the same as the 55% average), rank 8 of 15.
- Medical spa: 45% (3 points below the 48% average), rank 5 of 7.
- Veterinary: 33% (10 points below the 43% average), rank 7 of 8.
What this means for each type of clinic in Edmonton
Physiotherapy (139 homepages)
No review feed or stars on 97% (average 97%); a DIY builder on 12% (average 14%). Start with a Book online button for an initial assessment on every page and on your online profile.
Chiropractic (102 homepages)
No review feed or stars on 94% (average 98%); a DIY builder on 13% (average 15%). Make booking show evening and weekend times, and put the button where a phone user sees it first.
Dental (344 homepages)
No review feed or stars on 97% (average 98%); a DIY builder on 10% (average 8%). Check that new-patient, emergency and insurance information is easy to find on a phone.
Optometry (108 homepages)
No review feed or stars on 98% (average 99%); a DIY builder on 10% (average 9%). Check that eyewear pages don’t bury the exam booking.
Massage therapy (156 homepages)
No review feed or stars on 97% (average 98%); a DIY builder on 20% (average 19%). Let people book a named therapist online, and say who direct bills.
Naturopathic (59 homepages)
No review feed or stars on 98% (average 99%); a DIY builder on 25% (average 24%). Make sure the services and first-visit pages are complete before adding anything else.
Counselling (54 homepages)
No review feed or stars on 100% (average 100%); a DIY builder on 22% (average 25%). Offer private online booking so people do not have to call.
Medical spa (53 homepages)
No review feed or stars on 96% (average 98%); a DIY builder on 11% (average 14%).
Veterinary (55 homepages)
No review feed or stars on 98% (average 99%); a DIY builder on 15% (average 12%).
Advertising rules in Alberta
- Physiotherapy: College of Physiotherapists of Alberta
- Chiropractic: College of Chiropractors of Alberta
- Dental: College of Dental Surgeons of Alberta
- Optometry: Alberta College of Optometrists
- Massage therapy: Massage therapy is not a regulated health profession in Alberta as far as we could find, so there is no college to link.
- Other clinic types, such as naturopathic or podiatry clinics, have their own regulators in Alberta. Ask us and we will point you to the right one.
Check your regulator’s current guidance before you publish; this isn’t legal advice.
Not sure where your clinic stands? We’ll look at it the way a new patient does and send a short written report. No pitch.
Where a Edmonton clinic usually starts
The biggest gap we saw in Edmonton was online booking among physiotherapy clinics: 44% of homepages had none we could find, against 36% across the cities we checked. If your clinic is one of them, start there. Most booking software already includes a public booking page, so it is usually a settings job, not a new website. See online booking.
Everything else we do is on our services page, and how we work explains the audit, the one-time project and monthly care.
Questions owners ask
Are you located in Edmonton?
No. We serve clinics in Edmonton from our Calgary base, with no office there. The audit, approvals and reports happen by email, video call or phone.
Is online booking common for clinics in Edmonton?
It depends on the type of clinic. Of the homepages we checked, chiropractic clinics were the most likely to offer it (68% had online booking we could find) and counselling clinics the least (44%).
Which booking software do Edmonton clinics use?
On the homepages we checked, the systems we detected most often were Jane, Dentrix/Henry Schein and Square. We count what our scan can see on a homepage, so clinics that link to booking from another page are not counted.
Who regulates advertising for clinics in Alberta?
Each profession has its own regulator. The ones we found for Alberta are listed above, with links to their own websites. Their advertising and testimonial rules are the ones that apply to you.