Optometry SEO that puts your practice in front of people who need an eye exam or new glasses
A patient’s glasses snap on a Friday. A parent realises it’s been two years since their child’s last exam. A contact lens wearer has run out of boxes. Each of them opens Google and picks from what appears on the map.
We make your practice easy to find for both halves of what you do, the exam and the eyewear. That means an accurate online profile, pages for the visits and products you offer, and a route to book. You keep your voice and approve anything public.
- Numbers you can check
Our figures come from a public scan of clinic homepages, and we publish how we counted.
How we count - Your accounts stay yours
Your domain, website and online profile are in your name from day one.
How we work - Month to month
No long contract. Thirty days’ notice, and your accounts and numbers stay with you.
Read the FAQ - No patient information needed
We work on your website, profiles and settings. Patient records stay in your clinic.
Privacy policy
What we found on optometry websites
In November 2026 we looked at the homepages of 1,921 optometry practices across Canada and the US. The full method and tables are in our optometry website study.
1. 51% had no online booking link or software we could find
Canada was at 52% across 1,665 sites, and the US at 41% across 236. Where we found a way in, it was often just a phone number or an email address.
2. 80% showed no star rating or review count
For a patient choosing between two practices that look alike, there may be little on the page to tell them apart.
3. 382 sites ran on Shopify
That is about one in five of the practices we looked at, which suggests many sell eyewear online. For local search, that raises a question: is the site a shop that happens to have a clinic, or a clinic that happens to have a shop?
4. An online profile for two jobs
We check the primary category, services, hours, photos and booking link, and make sure both the exam and the eyewear side are described. We ask for invited access, never your password.
5. Exam pages by reason for visit
One page each for adult eye exams, children’s exams, contact lens fittings and assessments, and urgent concerns you can see. Each explains what happens, how long it takes and how to book.
6. Eyewear and brand pages
If you carry specific frame brands or lens types, a page for each helps the patient who is searching by name. We write what you stock and how fitting works, not a catalogue copied from a supplier.
7. Location pages for each practice
Address, parking, transit, hours, accessibility and the team at each location. A multi-location group gets a page per site, with different content on each, not a swapped-word template.
8. Shop and clinic that don’t compete
If your site sells online, we make sure product pages don’t drown the clinic pages, and that the “book an exam” route is as easy as “add to cart”. Where the two sit on one domain, we keep the structure clear for Google and for patients.
9. Consistency and tracking
We match your name, address and phone across directories and your site, and track calls, direction requests and bookings. Google ended Business Profile call history in July 2024, so we use the Call button count and your own call tracking where you want it.
The rules for optometry marketing
Optometry advertising is regulated by your province’s college or your state’s board, and eyewear and contact lenses add consumer rules on top. We don’t give legal advice.
10. Your college or board
Rules on advertising, claims, fees and the use of titles differ between provinces and states. We could not verify a single national standard, so we read the published guidance for yours and show you what we found. You decide what to publish.
11. US contact lens prescriptions
In the US, the Federal Trade Commission’s Contact Lens Rule requires prescribers to give the patient a copy of the contact lens prescription at the end of the fitting, even if they don’t ask. It also says prescribers cannot require patients to buy lenses, pay extra fees or sign a waiver in exchange for the prescription. Our pages for US practices don’t suggest otherwise. Source: FTC, Contact Lens Rule guide for prescribers and sellers.
12. Coverage statements
Whether an exam is covered by a public plan or insurance depends on the province, state, age and plan. We keep this general on location pages and point patients to the plan or the practice for details.
Common problems on optometry sites
13. A shop with no clinic
Product pages are everywhere, but nothing explains how to book an exam. The map listing says “optometrist” while the site says “store”.
14. Two sites, two sets of details
A separate shop and clinic site can show different hours and phone numbers, which confuses patients and Google.
15. No reason to choose you
With 80% showing no reviews or stars and 1% any offer for new patients, many sites look alike. A clear note on who you see, how you work and who the team is separates you.
16. Hours that ignore real life
Lunch closures, late evenings and Saturdays often aren’t reflected on the profile, which costs walk-ins and calls.
17. Children’s exams buried
Parents search for them by name and often decide on whether the page speaks to their child, not to adults.
18. Duplicate or stale listings
A move, a rename after a sale or a former associate’s listing can leave old pages competing with the current one.
Questions owners ask
How long does optometry SEO take?
We can’t promise a timeline or a ranking. Profile and page fixes can show in weeks. Competition in your area decides the rest.
Do you guarantee page-one results?
No. We report what changed and what it did for calls and bookings.
Our site sells glasses online. Is that a problem?
Not at all. We keep the exam route as clear as the shop, so patients who need a test find it.
Do you need patient records?
No. We work on your online profile and website. We never handle patient information.
We have several locations. Can you handle that?
Yes. Each location needs its own profile and page, with its own details and team.
Can you write about contact lenses and myopia care?
We write about what you actually offer, within your college or board’s rules. You approve every word.
Do you work with Shopify?
We can work with it. Using something else for your shop or booking? Tell us.
Do we have to sign a long contract?
We explain terms before you decide.